Existe una pregunta recurrente relacionada con la lactancia materna: “¿Cada cuánto toma?” Esta pregunta está íntimamente ligada a una respuesta que tenemos, queramos o no, grabada a fuego en el inconsciente colectivo: la falacia de las 3 horas.
Copywriting: What’s branding got to do with it?
En la década de los 60 y 70, cuando se popularizó la alimentación artificial y se promovió la “lactancia científica”, ese era el intervalo estrella de alimentación infantil. Cada tres horas. Ni antes, ni después. Ahora, con la información que tenemos, esto de la lactancia pautada nos puede parecer algo trasnochado, pero no hay que irse muy lejos para ver que sigue teniendo su especial vigencia. Cuando tenemos un bebé al que le cuesta despertar, ¿qué nos dicen? Que le despertemos cada tres horas. Cuando se indica el número de tomas de un bebé recién nacido, ¿qué se suele indicar? Que se garanticen 8 tomas diarias. 24 horas que tiene el día entre ocho tomas diarias… bingo, una toma cada tres horas. Y es que es muy complicado sacarse esto de la cabeza.
- Contrary to popular belief, Lorem Ipsum is not simply random text.
- It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
- Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia.
- looked up one of the more obscure Latin words, consectetur
Demonstrate The Differences
Integer eleifend quis nunc a lobortis. Sed non nibh quis enim varius semper eget vitae lectus. Ut nibh sem, laoreet ac mauris eu, auctor semper diam. Duis nec laoreet est. Duis eget scelerisque magna. Etiam id ligula id libero semper tempus. Sed vestibulum urna a eleifend ultrices. Integer blandit vehicula consequat. Fusce ac bibendum ex.
How to find your brand message?
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.
1. What is it about your service or product that makes it unique?
If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
2. What value do you provide to your customers or clients?
Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
3. Who is your ideal customer/client?
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
- Contrary to popular belief, Lorem Ipsum is not simply random text.
- It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
- Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia.
- looked up one of the more obscure Latin words, consectetur
4. We are committed to patient safety, education and strive to provide a caring.
Integer eleifend quis nunc a lobortis. Sed non nibh quis enim varius semper eget vitae lectus. Ut nibh sem, laoreet ac mauris eu, auctor semper diam. Duis nec laoreet est. Duis eget scelerisque magna. Etiam id ligula id libero semper tempus. Sed vestibulum urna a eleifend ultrices. Integer blandit vehicula consequat. Fusce ac bibendum ex.
Cras facilisis, odio at tincidunt accumsan, ex nibh commodo est, non posuere mauris elit a orci.
